While at the Festival of Innovation this weekend, stands were inundated with free USB sticks to give away – either containing some custom content or blank. At the show we were displaying a product we offer, the USB TwistKey, which makes your USB a much more tactile and versatile media.
So how does this little box improve on the free USB stick? Firstly, its great at securing your stick from damage – whether that be in the bottom of your handbag or briefcase, or for mailing through our postal system.Secondly, they feel like little books (I love all things miniature) and can be printed on all faces – more space to display your message before someone even puts your USB in their computer (and you can even add Augmented Reality now if you want).
But this is not why I think the USB TwistKey is amazing… its because of what it offers to business and individuals who run seminar and training sessions. While at the Adobe event in June, I realised that 99% of the audience were utilising technology to “record” their day. Instead of using Evernote and other note taking technologies that won’t talk to each other, how great would it be to be able to run an interactive fillable PDF with coursework that is consistent across your audience – that remains valuable and perpetuates your brand on your clients desk for months and years to come. Better still, with the advances in technology, how great would it be if we could get all these PDFs talking to each other so group learning is so much easier within the theatre setup.
So if you’ve got a project or product that you think would benefit from a TwistKey, why not talk to us today!